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6min chapter
Inside the wild, complex, obscure and incredibly important world of media buying
The Fold
Navigating Media Buying Changes
This chapter explores the shift from traditional commission-based media buying to upfront inventory purchases and its implications for local content creation in Australia and New Zealand. A seasoned journalist reflects on the industry's challenges and opportunities, emphasizing the importance of strategic advertising decisions for media sustainability.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode