MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Effective Leadership In Marketing Organizations

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Differentiating KPIs and OKRs for Marketing Growth

Examining the contrast between KPIs and OKRs, emphasizing KPIs as retrospective activity measures and OKRs as forward-looking outcome-driven objectives that can influence KPI performance.

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