277 - Ask Me Anything with Chris Walker | Demand Gen Live S2 x76
GTM Live
00:00
Is Your Product Market Fit in the Mid Size?
A marketer at a very successful enterprise architecture management, b to b sass company. Is one, do we actually have product market fit in this segment? And that should be the number one. Then you move into go to market fit moving down market for an enterprise where companies typically are doing mainly sales. If not, then there's probably another reason why you don't have any companies that fit that segment already. You're going to want to lean more on how demangen brings in qualified opportunities and high intent conversions.
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