Coca-Cola thinks that this is the perfect opportunity to bundle its beverages with the food. Thrive has even launched an app now to help with discoverability. It's stepping right on Zomato and Swiggy's turf. But one thing we can say is that the food delivery was is only going to get even more interesting.
This week, Coca-Cola India picked up a 15% stake in Thrive, a foodtech platform for food ordering and delivery. So, in today’s episode for 21st April 2023, we look at whether Thrive can knock Swiggy and Zomato off their perch.