Lessons From Top Execs: Olivia Chen (ex-Head of Supply, Product at Faire)
Village Global Podcast
00:00
Are Your Referrals Going to Work?
Gruvh p ms: Are your customers talking to each other? The second question is, in what way are theytalking to each other, and how scalable are those patterns? If you don't want other people knowing that a lending product might be a good example. So i actually launch all four, or fural programs at fair. We have four possible tor two sided market plays. You don't brand to brand, brand to retailer, retailer to retailer and retailer to brand. Altogether, our cross sie referral programs more successful. There's zero competition. In fact, there is a intrinsic benefit in referring each other to the platform because the you can shop from each other on
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