Is Vertical Sass Going to Be the New Trend in SMBs?

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I think there's some spaces that are just more competitive today. Some companies, some verticals are much more developed than others and probably the more exciting things I think that are earlier in the in this space. Yeah, some of the ones you're pointing out like dental services of spas and salons still have a lot of room to grow.

Gusto (YC W12) provides growing businesses with everything to take care of their team. Today, more than 200,000 businesses use Gusto for payroll, employee benefits, talent management, and more. And with the recent addition of Gusto Embedded, developers now use Gusto’s APIs and pre-build UI flows to embed payroll, tax filing, and payments infrastructure into products.

YC’s Anu Hariharan sat down with Gusto co-founder and CPO Tomer London to talk about building for new customer segments and the future of embedded finance — sharing advice for startup founders and CEOs along the way.

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