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Construction Tech Marketing is Broken - Industry Skepticism Problem & Proven Go-to-Market from Ex-director of Marketing at 4M Analytics

Bricks And Bytes

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Navigating Growth in AEC Marketing

This chapter explores innovative growth strategies within the architecture, engineering, and construction sector, focusing on the integration of sales, marketing, and customer success teams. It emphasizes understanding customer needs, overcoming traditional purchasing behaviors, and the importance of personal connections in decision-making. The discussion also examines the complexities of communication and collaboration among stakeholders, particularly regarding ROI transparency and effective marketing strategies.

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