How to Optimize Your Live Video Campaigns to Maximize Your Reach

Almost 95 % of the year when we're not in a launch, we're using engagement ads. I think this is truly one of the most under utilized strategies for increasing both our organic engagement as well as our future paid advertising strategies. When we're doing our live videos, we're putting a little bit of money into them, and we're boosting our reach, but we're not touching the boost button. We're just setting up a regular ad. This is like the real reason why i'm still going live and priortizing facebook versus other platforms. And it's not that i'm all or nothing. It's about lizing the time that we have and the energy that we have