You have to have Some kind of an offer or some type of a specific Time period. You know what he probably waited till january and didn't also have an offer And he probably not saying i'm waiting until you know pre-summer Wait, you know, you know,. It's always like it's just like um, so that's like the really big part of it Right. I love you know, if you've read any of chal have you read any a chaldini's work? No He wrote um influence Um, so if you're in mark if you're into marketing Like you got to read chaldini’s work like it's ridiculously.