Wen inser: One of my rolls as stategic insigts s, i actually lead the corporate metrics process for p b s. We do that, we sent those k pis every year, and we report on them to the p p s board. And so thos have to be really high level, but they report, they'r only reported on once a year. So it might we might have some very tactical things that we're doing that don't get reported to the board, but we're working on those internally.
Raise your hand if you work for a company that sells exclusively low-consideration products and only sells them online. Anyone? Anyone? We only see a couple of hands out there. For all the rest of you, this episode might be of interest. We sat down with Amy Sample — Senior Director of Consumer Insights and Strategy at PBS by day, president of the DAA board by night — to discuss approaches for effective digital measurement in the absence of a clear online conversion. That challenge doesn’t get much bigger than in the mission-driven, not-for-profit world of public television! After listening to this episode, you may actually feel like you have it easy!
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