Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: Nancy Harhut, author of Using Behavioral Science in Marketing, on the behavioral triggers that boost engagement

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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Exploring Key Resources and Connections in Behavioral Science

This chapter concludes a discussion on how behavioral science can be effectively implemented in marketing strategies. The speakers highlight key resources for further learning and encourage audience engagement through social media and their agency's website.

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