
Truth in Beauty - Surfactants Edition! World Surfactants Conference Panel Replay
The Eco Well podcast
00:00
Communicating Science Amid Misinformation
This chapter explores the complexities of conveying scientific information to the public, particularly through social media where distortions arise. It examines the impact of consumer demand for 'free-from' claims on market behavior and how it leads to misconceptions among purchasers. The discussion highlights the need for a cultural shift in the industry to promote genuine understanding over profit-driven marketing strategies.
Transcript
Play full episode