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The Power of Vocabulary
We didn't sell shit for courses for two years when that thing was out the door. We sold it here and there a little bit. Not compared to that. And then that changed everything. It became a huge beacon for us because it said both, oh, you're trying to sell something that's, that can work for everyone to everyone. Those people are actively working on themselves at a physical manner. These people were also unlikely to go to like, or have gone and have found it less practical to go to a therapist right? People go to the gym. They lift weights. They see results really quickly. Okay. So short story, our long story short, we start hanging out