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How Did You Develop a Relationship With Clay Christian?
John MacIntosh met Clay Christian in 1996, when he came out with a book called the innovators dilemma. He discovered that companies started over-surmuring the market and they just continue to add features into their products. The classic example is the steel industry where the big steel producers weren't initially threatened by mini mills making rebar. But once they got good at that, they just kept working up and took over the whole market.
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