S5 E4: Up to Heaven and Down to Hell
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The Impact of Ida Tarbell on American Journalism
As the 20th century dawned, journalists like Ida Tarbell and Upton Sinclair began writing about abuses of power in the country. The northern industrialists were shocked to find the press criticizing instead of praising them for their endeavors. Darren Docek talks with Melissa Aronchick, media studies scholar at Rutgers University, about the origins of environmental PR.
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