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Where Do The Clippers Go From Here? Steve Ballmer Sit Down Reaction

Brian Windhorst & The Hoop Collective

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Dynamics of Player Sponsorship and Team Associations

This chapter explores how player trades influence sponsorship deals, emphasizing the relationship between companies and athletes. Using a case study of a Korean foods company, the discussion highlights the importance of player visibility and the intricacies of sports sponsorships.

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