#129 – Real-estate technology and business in LatAm: Brynne McNulty Rojas, Habi
Latitud Podcast
The Key Elements of Trust in Latin America
In Latin America, these are low trust environments. The first handful or more of customers actually wanted to come into our main offices in meeting Sebastian or myself before engaging in a transaction. Touchpoints were really important for people to know, okay, they're a legitimate company. They seem to have money from reliable sources and work with other people in the country who we know and respect.
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