2min chapter

The Hustle Daily Show cover image

WeWork’s ex-CEO is going with the ‘Flow’

The Hustle Daily Show

CHAPTER

Exclusivity and the Addition of Live Tennis on Netflix

This chapter explores whether the exclusivity of Soho House is a marketing strategy or driven by member demand, and the benefits of limiting the number of people allowed in to strengthen the value proposition. It also briefly mentions Netflix's addition of a live tennis match to its lineup.

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