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2min chapter
This Music Publicist Has Upended the Entire PR Model
The New Music Business with Ari Herstand
Introduction
I would call the other model pay to hope. Like you were you were still paying. You were still paying these publics and you were paying them a lot. To hope to have a possibility. For me, just had to do with with what seems fair and what in my deep core is what it is fair because everybody is winning versus just one person winning. I still have major artists that come to me and want and press. And it's because it helps for SEO. It helps for the for to have something to talk to your current fan base.
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