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#064 The Synthesis of Media and Ecommerce with Kevin Espiritu of Epic Gardening

Smart Friends

The Diversity of Platforms

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Summary

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Episode notes

Gardening is like highly inefficient farming, right? And we've been farming for thousands and thousands of years. It's almost no one doesn't interact with it in some way or another. You should be absolutely everywhere that your potential, you know, customers or audience are doing the best that you can for them. So just be everywhere and give them as much value as possible.

Links

Kevin Espiritu on YouTube

Creator Capitalists post from Eric

Kevin’s first appearance on Smart Friends

Scribemedia.com/consult

Timestamps

(00:04:23) Kevin’s career leading to content

(00:14:00) What did raising capital unlock for you?

(00:20:36) Attaching a dollar value to your niche

(00:27:08) What is your high-leverage work today?

(00:28:24) What do you see for Epic Gardening over the next 10 years?

(00:29:43) What other places can this playbook work?

(00:37:29) Being *good* on every platform

(00:39:00) Not thinking about “Marketing”

(00:40:41) Is it easier to start with media and attach commerce after?

(00:46:52) The importance of authenticity

(00:53:55) Q&A

(01:03:00) Wrap up

To support the costs of producing this podcast:

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