How to level up as an IC (feat. Steph Engle, Maheen Sohail & Brian Lovin)
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The Importance of Substance and Problem-Solving in Design
The importance of focusing on the real problem and becoming experts in their domain are discussed in this chapter. The speakers share an example of how their efforts in understanding and addressing user problems were rewarded within their organization, emphasizing the value of substance and truth-seeking in design.
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