The Importance of J. Crew in the Obama Administration

In 2008, the brand reaches like an even higher level of cultural importance. Mrs. Obama's stylist went and bought her these clothes because she wanted clothes for a presidential candidate who was potentially going to be the first black first lady. The impact that she has I think can't be understated. She drove like billions of dollars in sales and profits for not J. Crew alone, but for the brands that she wore.