029 | Building Bottom-up in the US 3-tier system | with Brian Rosen, Chairman of Growth Beverage (Chicago, IL, USA)
MAFFEO DRINKS
00:00
Strategic Brand Building in the Beverage Industry
The chapter emphasizes the importance of wisely investing in a brand by focusing on essential aspects like sales teams and strategic decision-making rather than unnecessary expenditures. It discusses the significance of creating products tailored to buyers and positioning them effectively on shelves to compete effectively. The speaker highlights the value of starting locally before expanding, focusing on building a strong foundation and catering to different audiences in the US market.
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