How to Be a Successful Social Media Campaign Manager

"When you're a Barbie lover, you don't have to explain yourself," says John Avlon. "There is just loads and he does very well ... ensuring that the social media conversation is often about him as a person." The film plays on all of our own perception of an interest in Barbies,. And I think that's sort of key to a very good marketing campaign.," adds Avlon. 'It's funny. It's witty'

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