23min chapter

Consulting Success Podcast cover image

How To Thrive As A Solo Consultant with Amy McDougal

Consulting Success Podcast

CHAPTER

Tailored Marketing Strategies for Consultants

This chapter discusses the significance of understanding the marketplace to create customized marketing approaches as a consultant. The speakers emphasize engaging decision-makers through insightful conversations rather than traditional sales tactics and explore various client engagement models. Additionally, they delve into the complexities of conveying value in compliance consulting and the importance of effective leadership and followership in consulting practices.

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