
Measuring The Unmeasurable, With HyphaMetrics Founder Joanna Drews
AdExchanger
00:00
From Concerts to Courtrooms
This chapter features a lively conversation about the guest's passion for live music, particularly their love for Phish and attending concert events. The discussion seamlessly transitions into a serious examination of a recent patent infringement trial, revealing how the guest's background in market research shaped their career in the ad tech industry.
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