The Beef Initiative Is Not Competing With the Mac Multinationals

The beef initiative is giving ranchers back into a market access where you can have a relationship with the people that actually do want to feed you Exactly like Jacob and Wokey farms there in Australia. It's given the great American rancher a voice again that they lost whenever we went into this multinational type of food system. We're losing about 40% of our ranch lands and of our ranchers the average age of a ranchary United States is 63 years old. The beef initiative is not trying to Compete with the Mac multinationals what we're doing is we're creating an industry within the industry that basically is based on Food intelligence That basically is saving children's lives. It's saving