Give Me 42 Minutes, And I'll Make 2025 Your Richest Year Yet (ft. Tim Armoo)
Simon Squibb
Intro
This chapter explores how to cultivate a successful business idea by recognizing and addressing real market needs. It introduces the concept of 'Mr. Market' and outlines four essential criteria for gauging an idea's viability, illustrated by a practical example from the authors' experience in influencer marketing.
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