How to Capture and Retain Knowledge

The author has a notebook in her purse where she jots down things that trigger an idea. Sometimes it takes weeks to think, oh, wait a second, that conversation that I overheard and this thing that I just read. In certain languages, objects, Bulgarians, one of them, but also Spanish objects have like a gender. And the English doesn't have that. It was found that in English, there's a much more emotionally charged words.