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6min chapter
MJ Jastrebski: How to build resilience and stay buoyant as a CPO
Make Things That Matter
How to Influence Product Marketing
When I think about PM and SPM, I think about you're delivering a feature. It's not an epic capability, et cetera. Here's a problem, a user pain point. How do we go solve for it? And so how do we make sure that we really articulate what the specific pain point is? So roughly like PM, SPM should pretty confidently be able to deliver a quarter's worth of product work, soup to nuts. At director level, definitely you should get to some level of mastery of people management. You should be some level mastery of process management. From there, VP, VP level is where you start to influence strategy and business outcomes and probably marketing
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