Driving Attendance to Virtual Events -- Daniel Frohnen / Sendoso
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Are You Driving Digital Events to Build an Audience?
The only tent shift that i've really seen is that traditionally, at a physical event, you could have interaction points. I view a digital event as nothing more than another content point or call to action That we would be using to engage our target audience. It's almost five times more important to actually take that content after the fact and get it back out to the audience so that they're consuming it.
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