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Controlled and connected: 50 years of the cell phone

The Documentary Podcast

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The Rise of the Multicoloured Phone

We started to go from basically these rather dull, black plastic devices. Ericsson created little inserts which you could snap in around the keypad. Motorola Rainbow Star Tag was made up of four different types of plastic. Different parts of the phone were put together to create this multicoloured feast of design. This was something that was really, really cutting edge.

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