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Weapons of Influence #3: Social Proof (Ep. 193)

The Inforium

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All Publicity Is Good Publicity

Mathers: When you are uncertain of what to do in a situation, then that's when you start looking for the social cues. If everyone is running away, and like you can't see the stampede of bison that's coming after them or something, you should probably still run away anyway,. otherwise you're going to get trampled by a stampeded of bison. The other factor is similarity. People are more persuaded by the people that they think are like them rather than people who seem different.

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