In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Arvind Dutta (Microsoft) to talk about roadmaps and prioritization. A roadmap isn’t simply a to-do list that anyone can change or check off. It is a consolidated plan and execution that helps the product team prioritize and progress through the product development more organized and productive. 

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro
• 03:05 Why roadmapping and prioritization are important
• 06:23 Who owns the roadmap?
• 09:11 Avoid turning the roadmap into a to-do list
• 16:39 Know the audience the roadmap is aimed at
• 24:09 Question-based approach roadmap
• 33:14 The product team should make the roadmap work for them
• 39:43 Other tools effective in implementing a roadmap
• 42:41 Providing updates to the upper management
• 48:39 Where the real value lies
• 51:02 The ability to prioritize and drive clarity through roadmap