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TikTok partners with Warner Bros.

TechCrunch Daily Crunch

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TikTok Enhances Movie Discovery with New Feature and Warner Bros. Partnership

This chapter explores TikTok's new feature, Spotlight, in collaboration with Warner Bros., designed to boost user engagement by connecting them with movies and TV shows. It also discusses how Warner Bros. is motivating creators to generate content related to popular properties, specifically the second season of House of the Dragon.

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