i learned this when it was my job in corporate america to write up business cases. Be the one to write it down first, gives you tremendous power. I and i notice that when i would mention any of these hoaxes individually, people would just fight them to death. But i'm using list suasion here, where if somebody looks at this list and they says, ok, i admit that half of these are definitely hoaxes. Because i put it in a context in which they could see. Ok?