Creating Content that Connects, with Lenka Koppova
Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Entrepreneurship for Expert Business Owners & Executives.
Introduction
The host discusses the significance of social media in establishing a personal brand and attracting potential customers. They also introduce Lenka Kapova, a social media expert for coaches.
On this episode Bob introduces Lenka Koppova, the Social Media Whisperer to Coaches. Lenka shares her journey of rediscovering her passion for writing and how she leverages LinkedIn and newsletters for it. Lenka emphasizes the importance of aligning marketing with one's purpose and self-care practices.
She also talks about capturing ideas, building consistency on social media, and setting boundaries when sharing personal stories. Lenka further discusses the limitations and negative aspects of AI in marketing and the crucial role of storytelling and authentic human experience. Through the episode, Lenka shares her expertise and practical tips for social media marketing, including building a social media practice, habit, or lifestyle.
Some Key Areas and Topics.
1. Lenka Koppova's journey in discovering her passion for writing
- Struggles with video as a primary content format
- Rediscovered her strengths and love for writing during the pandemic
- Great platforms for writers: LinkedIn and newsletters
- Enjoys podcasts because it eliminates the video element
- Aligning passions and skills with marketing strategies
2. Identifying purpose and self-care practices
- Starting a business as a way to better achieve one's purpose
- Importance of identifying one's purpose and taking actions aligned with it
- Self-care should not be neglected
- Marketing involves relationship building, mindset, and self-care
3. The Personal Brand Business Show
- Encouragement to subscribe and share
- Importance of social media in building a unique personal brand
- Social media content is crucial, especially for coaches and consultants
- Interview with guest Lenka Kapova, the social media whisperer to coaches
- Clients capture ideas in different ways
4. Overcoming mindset blocks around social media
- Emphasis on emotional impact and comparison to others
- Changing self-image can help individuals use social media more effectively
- Positive and useful outcomes can be achieved with control
5. Views on AI technology in copywriting
- Useful tool to have in a toolbox but people need to be cautious of its limitations and negative aspects
- AI can be used for inspiration, automation, and easing some jobs
- Cannot replace humans in storytelling and authentic human experience
- Lenka occasionally works with clients to use AI, but not the biggest advocate for it
6. Importance of storytelling and connection in marketing
- Too much emphasis on being an expert and showcasing knowledge
- Humans are left with the ability to tell stories, connect emotionally, and have conversations
- It is important to set boundaries when sharing personal stories or information
7. Organic marketing and consistency
- Consistency can create longevity
- Lenka has been consistently inconsistent with her marketing efforts
- Building a brand base allows for pivoting and changing direction
- Capturing ideas is a fantastic resource to have
8. Consistency in creating content
- Building habit and routine takes repetition
- Missing a day here and there is okay
- Mindset of regularly showing up and providing value
- Don't build up missing time into something massive
- No need to apologize for missing time
Lenks's website : lenkakoppova.com
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