Zero Volume Keywords w/ Abby Gleason
Content and Conversation: Organic Growth Insights from Siege Media
How to Build a Bottom Funnel for Your Business
Ross: There's certain topics that consistently convert in our experience like and i'm sure you've seen the same maybe it's like you versus competitors you alternatives yeah cost topics those even if like maybe you have a new product that just launched in your industry might not register search volume but you know that such bottom funnel that it probably warrants building. Ross: I also think something that kind of popped in my mind is like along with these product keywords if you can prove that like a main product keyword then common questions around it are going to be asked as well. If you can create an internal data like knowledge base you're taking heat off other members of your team and potentially driving traffic and conversions without even
