The average person who's uneducated on the topic, you know, not their own fault because how should one become educated on domain names unless you watch domain Sherpa? There is a risk premium to every single domain that is not dot com and is not an exact brand match. And so, I'm not saying you can't buy the x, y, z or the dot co, but that I don't have added. The only hurdle between arriving at that math and the place you started from that caused you to pay 150 or 170 or whatever it was to buy the dot co instead of paying double the button dot com, the only hurdle was education, right?

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