2min chapter

Cold Call cover image

France Telecom: Corporate Restructuring and Employee Wellbeing

Cold Call

CHAPTER

Employees at France Telicom Felt Threatened by Lombard's Actions

Employees at france telicom were offered financial compensation and the ability to change ministries where they worked. But employees did not see these rewards as an opportunity, says cynthia lombard. Lombard's drastic actions included demoting highly skilled engineers but also eliminated important elements of one's job that provided non cash rewards like pride, meeting and a sense of accomplishment. This made employees even less likely to leave out of their own volition because they exhibited what researchers consider the drive to defend when they feel that their employment is threatened.

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