Where Sales and Marketing Must Act Now in the Government Buyer's Journey with Juliana Slye
Sales Game Changers | Tips from Successful Sales Leaders
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Fostering Collaboration Between Sales and Marketing for Enhanced Customer Value
This chapter explores the critical need for collaboration between sales and marketing teams, stressing the benefits of effective communication and teamwork within organizations. Insights from a Harvard Business Review article highlight strategies for overcoming traditional conflicts and enhancing customer value throughout the buying journey.
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