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24min chapter
LIFTS Episode 38 - The Retention Guru | Gymtimitation & Psychological Triggers at work in the Gym
Escape Your Limits
Pricing, Retention, and Technology in Gyms
This chapter explores the intricate relationship between membership pricing models and retention rates in gyms, emphasizing economic influences on member decisions. It discusses the impact of technology, including AI and wearables, on enhancing member engagement and satisfaction. The conversation highlights the importance of building genuine connections with members and reevaluating fitness offerings to improve retention in a competitive landscape.
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