The Importance of Setting High Standards for Yourself

David Ogilvy's book, The Art of the Advertiser is published by Simon & Schuster. In it he offers advice on how to make a living in advertising and why we should study ads. He also says that if you're candid with people, some people are going to like what you have to say; others will be repelled from you. It has become increasingly difficult for agencies to make any profit at all when they pay their agency flat fee.