S20E2 *Minisode* - Mapping content
unbillable hours - a podcast about better professional services marketing
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The Importance of Client Inside Research in Content Audits
Most firms sit where most firms sit, and there's not enough content for to help buyers through the early steps in the journey. Sometimes it's just a matter of shifting and repurposing rather than just creating completely new things,. But that's the general model, right? It does pay. Yes.
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