3min chapter

The New Music Business with Ari Herstand cover image

How Booking Agents Negotiate

The New Music Business with Ari Herstand

CHAPTER

Artists' Concerns about Venues and Making It in the New Music Business

This chapter explores artists' concerns about venues taking a percentage of their merchandise sales, discussing their trust in their team to book the right venues and the desire to play popular venues while avoiding merch rates.

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