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Creating good packaging for packaged goods

The McKinsey Podcast

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Introduction

David Feiber: Is there any type of packaging we have today that basically has no future? Ron De Lea: I think the packaging that won't have a future are the ones that really, truly are not sustainable and super resource intensive. He says as we look forward, especially on the cost side and we think of e-commerce acceleration, we will continue to see optimization across primary, secondary, and tertiary packaging.

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