*Arguably the most influential self-help book of all time, Dale Carnegie’s bestseller had an immediate impact on publication in 1936, going through 17 editions in its first year alone, and coining a much-imitated phrase. 

*Still highly popular today, How to Win Friends and Influence People is a paean to integrity and good humor in the name of healthy capitalism, and a touchstone of American self-improvement. 

*People continue to flock to Dale Carnegie courses and swear by his simple, yet powerful, advice. 

*In fact, it’s said that the only diploma hanging in Warren Buffett’s office is his certificate from Dale Carnegie’s training course.

Theme 1: What would Lincoln do? - 0:29

Theme 2: The age of influence - 10:02

Theme 3: Lead like Carnegie - 17:46

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HEAR THE FULL INTERVIEWS MENTIONED IN TODAYS' EPISODE HERE:

Frei, Frances. “Transcript of ‘How to Build (and Rebuild) Trust.’” TED, www.ted.com/talks/frances_frei_how_to_build_and_rebuild_trust/transcript?language=en.

Haidt, Jonathan. “Transcript of ‘Can a Divided America Heal?".” TED, www.ted.com/talks/jonathan_haidt_can_a_divided_america_heal/transcript.

“198: How to Win Friends and Influence People.” This American Life, 14 Dec. 2017, www.thisamericanlife.org/198/transcript.

Full Title: How to Win Friends and Influence People

Year of Publication: 1936

Book Author: Dale Carnegie

To purchase the complete edition of this book click here: https://tinyurl.com/3tyy823b

Book Insight Writer: Morwenna Loughman

Editor: Tom Butler-Bowden

Producer: Gabe Mara

Production Manager: Karin Richey

Curator: Tom Butler-Bowden

Narrator: Kristi Burns