Ep 300: How Not to Grow an 8-Figure Business (Obvi Panel - C-Suite Preview)
DTC Podcast
How to Grow a Business With KPIs
Prior to the iOS update, we were pretty much looking at our marketing efficiency ratio. We weren't looking at the percentage of new customers that were coming in. And so now post iOS update is now it really matters how many net new customers you're driving. So those two can help us understand one. Are we hitting a certain threshold of AOV to a new customer, where we are either breaking even or making a little bit of money? What is that threshold? The KPIs that we start to look at now is not MER It's new customer acquisition cost and new customer ROAS,.
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