The Daily: Data and Targeting Strategies for 2025 | Nov 26, 2024
Behind the Numbers: an EMARKETER Podcast
Navigating a Cookie-Less Future
This chapter explores how marketers are adjusting their data measurement strategies in response to Google's cookie policies, focusing on the rise of first-party and zero-party data. It discusses the significant implications for the advertising ecosystem, emphasizing innovation, customer data platforms (CDPs), and the necessity for brands to adapt to a changing landscape by enhancing digital targeting approaches.
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