AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
8min chapter
The Daily: Data and Targeting Strategies for 2025 | Nov 26, 2024
Behind the Numbers: an EMARKETER Podcast
Navigating a Cookie-Less Future
This chapter explores how marketers are adjusting their data measurement strategies in response to Google's cookie policies, focusing on the rise of first-party and zero-party data. It discusses the significant implications for the advertising ecosystem, emphasizing innovation, customer data platforms (CDPs), and the necessity for brands to adapt to a changing landscape by enhancing digital targeting approaches.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode