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The Simple Exercise You Can Do TODAY, to Find Your Biggest Opportunity for Growth | Ep 277
The Game w/ Alex Hormozi
Increasing Lifetime Value Through Cross Cells
In a recurring business, if someone buys monthly membership, they're basically getting resold over and over and over again. That's where you get the increasing LTV based on resale slash retention. The fourth is through cross cells. This is where you're selling someone something else that they also need. Then finally, you've got upsells. Each of these five ways increases the lifetime value of the customer.
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